Yep, many of us are too time-poor these days and there are also other reasons.
Coffee has peaked in Australia.......and it's become boring for the well informed.
The standard in Australia is arguably (along with our close allies in NZ) some of the best roasted coffee in the world (caveat, anyone can argue at length about purist espresso and it's many definitions).
There are only so many times you can bang on about coffee topics - after that it's rather tedious and boring.
I've got plenty to talk about but I don't wish to share these days as commercial and competitive pressures mean everyone's watching and only too eager to imitate someone else's hard work.
I reckon the future of coffee in Australia is going to decline, so that should give us plenty to talk about.
Escalated pricing warfare erupts as industry consolidation fails to move past the impossibly inflated egos of coffee company owners
More beverage giants think they can buy up coffee companies - give them my number please.
Micro-roasters hoisting up the white flag- too much capital is tied up in real estate, this damn sharing economy really sucks, utter crap cash flows and bad paying cafes doing the dodge on debts.
Single serve portion control starts to get a greater foothold as consumers show their true, lazy colors - giving up the coveted masterchef experience.....all too hard and time consuming in the morning as their facebook news feed algorithm shows bizarre and stale content, so they waste even more time seeking a type of genuine social media engagement.
Cafes start to close down.......because they can't afford the rent, labour or compliance costs and suddenly developers/landlords stopped ridiculous rent-free incentives and the hipster coffee brands are not give out so much lovin....you mean I have to pay for espresso equipment.....surely no.........c'mon nobody pays for anything except for the coffee Bank (er. coffee company).
Consumers begrudgingly accept commodity coffee.......marking the death of the millennial snob
Suddenly, it totally uncool to know what a brew ratio is or how to spot channelling.
Somebody wins the World Barista Championship.......with coffee that tastes just like coffee..........