See who is exhibiting.
See what exhibitors are doing.
Network with people you know and others you meet.
Get new ideas.
Make contact with potential new suppliers.
Very high standard of exhibition.....Lesson, spend money OR hire someone with flair to design a concept / stand for you that looks good whether it costs a lot to build or not (some very well thought out inexpensive stands there that looked great) OR....DONT GO. Looking bad there is not an option.
A good number of international companies represented (eg roasting equipment manufacturers, espresso machine manufacturers, and coffee growers / co-ops), meaning some people recognize this as being a premier coffee and equipment industry exhibition for the area.
Just an observation / Too many standholders without proper signage, suffering it seems...Identity Crisis...to the point where we had ask a few what they were exhibiting / who are they / what do they do. That is either lack of proper design of stand OR.....done on purpose to get visitors to approach them and make contact. The latter is not really a good idea in my book. If you cant at a glance see what someone is exhibiting you are more likely to walk straight past and keep going never to return.
Not for the general public, this is an industry exhibition.
Note, that's nothing more than a face value commentary on the overall look of the exhibition.
And I say again, Worthwhile.