Well, this post is not about Melbourne's Best Coffee - but more a sad case of lament over the distinct lack of professional journalism now exhibited by commercially focused editorials attempting to compile reviews for consumer consumption.
A rather stylish and fashionable electronic publication, aptly called Broadsheet, caters primarily for the new and interesting foodie and beverage community happenings along with aspects of entertainment. Featuring cafes, restaurants, exhibitions, events, etc. I have often enjoyed and appreciated their artistically prepared emails.
Their juggernaut has continued unabated with recent Sydney-based content publications now up and running.
Everything was fine in my Broadsheet world until last week when they featured a "Best Cafes in the West" manifesto.
Being an Eastern-based boy I relished the opportunity to read about what cafes have been up to "over there" - especially with a tagline of "go west young man"! - how could I resist.
And then it happened..........
One of the cafes they featured from an inner-west suburb had almost the entire review content focused upon a specific owner and his "heritage". Written in the style of intimacy that gives you the impression the author actually turned up and had that precise experience.
Unfortunately, said owner no longer owns that establishment as it was sold some time ago.........now offering a completely different theme and entirely new menu and facilities under the new owner.
So.......being rather curious I started searching for other references via trusty, indispensable mr google.......and it seems that a very old article (ancient in hospitality years, which are sort of like dog years) popped up.
Well, what do you know.........a few simple cut & paste jobs and task complete.......record time.
Can the publisher be trusted anymore ?
Was it just a simple and genuine mistake caused by a pressing deadline and the need to "fill space" ?
Is this a sign of the future - treat your followers with contempt.....just like they are wood ducks.......
Reminds me of recent articles about vast segments of social media who purchase 50,000 facebook likes for $150 or 1,500 Instagram followers for $100 - fake it till you make it !