That's the problem with franchises in a nutshell! They often start off with a pretty good concept, something worth replicating, and branch out from there. And this I guess is to be applauded, if you can reproduce the same quality product over and over, time and time again, with great consistency. Trouble is that the world is an evolving place, and new trends / tastes in coffee are evolving all the time. So if you aren't at the cutting edge of innovation, chances are that your neighbour (or next serious competitor) will be. Have to keep innovating, changing, and adapting, to move with the times! And this is where many coffee franchise concepts, I believe, fall down. I mean, just how many variations are there on a caramel flavoured white mocha swirl? ACG