As far as I know, coffee consumption in an area where Star****s is located actually dramatically increases, and not just for Star****s alone, but for local custom in the area. I went to Star**** once years ago, in New Zealand, before they hit our shores (I believe) and couldn't see what all the fuss is about. Have been to Gloria Jeans a couple of times though (though NEVER again), and the coffee has been UNIVERSALLY BAD!!! Why is this? It's not just that the coffee's were badly made by pimply youths who I wouldn't let scratch my butt, but (no pun intended), the underlying cofee flavour (if that is what it can be said to be) tasted like REALLY poor quality coffee ingredients. I assume its the same for Star****s, but then, you gotta hand it to anybody who can charge top dollar for inferior quality, and still get away with it. Me, if I make one cofee during the day that I think is less than 100 per cent, I can't sleep at night. How do those guys get away with it? ACG