I usually buy from a couple of the site sponsors. NOT just because they sponsor the site, but because I like their products, price and service. When I started out, I bought from a local cafe and roaster because I was getting through small quantities of beans and shipping made mail order too expensive. Then I discovered you can freeze beans, or roast your own. Anyway, welcome, tell us more about the type of coffee you drink and where you are based, we may be able to offer more detailed suggestions. Oh by the way, you are correct that there is a lot of variety. That can be a problem, but better that than no choice.