Moon wrote:
Have had a couple of Mug sized lattes at a local Cafe .. 'The Black Seed' .. where they use a 21g portafilter for the double-shot. Yeah .. the reason I don't get the body or colour, as previously pointed out by another forum member .. is due to the PV Lusso's smaller 14g double-basket. The extra 7g makes a big difference.. other than the fact they are using a Pro Synesso coffee machine and Mazzer grinder. Has to make some difference you'd hope after spending all the $ on them... well, other than looking impressive sitting in their Cafe looking all cool 8)
Yeah mate dont be concerned, its only about "image and cool". the difference you picked is only from the size of the filters being used. Give you a simple example of the BS we have to put up with in the image and cool stakes: Cafe cleints demand you (the roaster supplier) give them a mazzer grinder. Why? Cause its been built up t be the darling quality image icon in the coffee trust network. They think its a "better' brand than some other quality brand. Here's the thing...you may be importing another quality brand say eg macap. Just as good as a mazzer (dependent on model specified for individual ciscumstance), and costs the you LESS than having to buy the mazzer off some other importer. But the client demands the mazzer. You roll and get them one, and that type of carry on costs you more and increases te cost of supply to the client. Multiply that scenario ten fold and hundred fold over a portfolio of cafe clients that you supply. A needless impost. What happens then? You add a margin to the price of your coffee (per kilo) to compensate you for the extra cost. This is CERTAINLY the case when you are forced to put in coffee machines such as the brand you mentioned, that cost more than 100% more than good name regular machines to purchase so you can lend it to the client. Client cops an increased price on his coffee over the term of his contract. Who wins....the importers and agents of and the manufacturers of the equipment. Does the cafe actually make better coffee? Not really...only if they think so..... This is the current state of BS in the market, and the trust network is causing an upheavalin cafe coffee industry and putting millions of dollars in the hands of certain manufacturers and their agents, who are laughing all the way to the bank and increasing their business on the back of free advertising and promotions provided by aparently intelligent and well educated people who unfortunately....cant seem to see past the ends of their noses and see the unelievable CON that is being perpetrated and that they are helping with. Why...because the trust network is building insecurity in people to the point where they dont believe in their own capacity to make a good cuppa, unless they are backed up by the favoured brand equipment. And an extra, needless, layer of stupid costs has been imposed in all coffee supply and consumption industry. Rant over.
