Havent read the artikill but heres my take on the topic subject. There are 2 reasons to drink coffee: a) psychological addiction and b) caffeine addiction. The 3rd reason (*you like coffee*) is a given. That you might drink it in the morning, or at lunchtime, or in the evening is irelevant, although my line of thinking is you drink it when your psychological addiction tells you to do so....which I think is in the morning. Its all quite legit. When I travel, I seek out a cuppa in the morning for genuine "medicinal purposes" ie.....to feed the caffeine montser, and circumvent the real probability of the caffeine withdrawal headache. I only need one, in the morning, and can go the rest of the day well without. The quality of the coffee doesnt matter (I am traveling, I have no idea what the coffee will cup like beforehand, and just have to take the plunge), its the small injection of caffeine that counts. Dont let the phrase "feed the caffeine monster" give you the wrong idea. You DONT need to be a BG COFFEE DRINKER to develop the requirement for a daily caffeine injection... as little as a regular two cups a day will get you a noticeable caffeine withdrawal headache if you go without for a couple of days... Slow news day ?