Lars.... no they ddn't quite start it, but they adopted it early on and have made it their own, along with countless sundry items from the great big bag of dirty tricks...these people have trained all our clients to make demands and choose their suppliers on the basis of anything but coffee. Welcome to the real world. So any comment like this from that fella can quite honestly be viewed honestly...with raised eyebrows and suspicion...it's just another marketing ploy I'm afraid, and the wolf himself is "crying wolf". Thing us, the market is growing and slowly maturing, and coming around to bite him nicely on the bum because now his company is not really viewed as a purveyor of fine coffee at all. The Big G. And I choked on my biscottis when I read your post.
