Here's a little snippet from the newswires:
Research from the University of Queensland has shown that people are more easily persuaded by advertising when they've been drinking coffee.
'The researchers say a caffeine hit improves our ability to process information and increases the extent to which we listen to and take on board a persuasive message. The experiments showed that "caffeine increases persuasion through instigating systematic processing of the message".
But caffeine also puts people in a better mood, which makes them more likely to agree with a message, the researchers say'.
Sounds like a good message for a Friday night - maybe we need to resurrect Pinot's Bar open at 3.00pm thread?
-A
