leave the flat whites, mugacino's, babycino, long machiatto's, long blacks far away from the espresso machine and the aussie coffe culture will be a better place for it.
Really? I used to think the same thing about 12oz and 16oz take away coffees, and about chai, and syrup based coffees / hot chocolates etc., but these type of drinks have added an entirely new dimension to my business, contributed to my 50-plus kg a week coffee turnover (not bad for a kiosk), and given me a competitive edge in the market place that sets my business aside from many others in the area. Also, much of my return patronage comes from the consistency of serving a flat white (or espresso / ristretto etc.) exactly the same way every time. Surely, if you are going to be in business, and remain competitive for more than a blink of an eye, then part of that competitiveness is about listening to your customers, and responding to their needs. Otherwise, you might as well trade on the moon. ACG