hmm.. seems to be over simplifying things a little there - yes I agree that a solid head for figures is required -but most of us who are passionate about coffee are not simply in it for the money, otherwise we would be using Grinder's coffee, and crap milk for coffees Me, I'm in regular contact with my business broker and my accountant, as I like to know how I'm tracking, and I would add to your above list the need to have a purposeful exit strategy, including solid time lines, and the knowledge and expertise to prime your business for sale but without passion for what you're doing, and a contagious enthusiasm for your product and services, no proposed formula for potential sale is going stack up "It's what's in the cup that counts" ACg