WBC 2011 brought to you by .... Nespresso!

E61

Does anyone else find it amusing that a major sponsor of the World Barista Championship 2011 is Nespresso? 

blanyon

Not really, sad more like it. If the WBC is about speciality coffee then it totally detracts from the brand, I don't care how much money they threw at it!!! I think there would have been a lot of discussions as to the pros and cons but from my corner, FAIL!!!! Brett

admin

Nespresso a major sponsor of the WBC this year ... huh?? A [this was typed about 8 minutes after E61's [above] but sums up my view, so I'm leaving it up!!]

Koffee_Kosmo

WTF - What The Fudge were they thinking KK

RichardM

Wow.

Lacehim

Nescafe Blend 43 will be next years sponsors!  :o

RichardM

on 1303903037:

Nescafe Blend 43 will be next years sponsors!   :o

Nah, it's an international competition - would have to be International Roast.

Lacehim

on 1303903404:

on 1303903037:

Nescafe Blend 43 will be next years sponsors!   :o

Nah, it's an international competition - would have to be International Roast.

;D and the milk will be sponsored by Nestle coffee whitener... try getting latte art with that mate.  :P ;D :D

WotB

They should have an unofficial barista comp using Nespresso gear and coffee and see how it gets scored.

Lovey

on 1303908485:

They should have an unofficial barista comp using Nespresso gear and coffee and see how it gets scored.

At least they wouldn't have to worry about which grinder to use, or to bring up to WBC spec  ;D.

WotB

I reckon the tech judges will have a field day.

shape_shifter

It's always amazing what money will do. I would have thought the organisers would have felt differently but maybe they really needed the money, sometimes you have to do something you might not feel is right to get a better result later on.

DoubleRistretto

a bit like Flymo sponsoring the World 4-stroke motor mower champs [if there was such a thing]! dR :-\

Dizzy

^ There probably is, in America...  ::) I wonder if the bulk manufacturer of plastic tampers that come machines will get into the act?  If you're going to go  low brow, you might as well go low, low brow! 

Dizzy

Oy!  You've still got to come and change my white LED's for blue LED's...anyway, don't I remember you tinkering with a machine at some stage and adding blue LED's to it, Mr Pot Calling the Kettle Black???  ;D

DoubleRistretto

on 1304297557:

What about "led" manufacturers   ;D :o ::) :-* Sorry... Ya disco machine is OK....

huh??  ???

boreeng

I can certainly understand the raised eyebrows but it wasn't that long ago you'd see Escort cigarette signs at footy games and we had the Benson & Hedges world series cricket cup.  I would guess most business involved in the specialty coffee industry are SMEs who wouldn't have the dough to be a major sponsor at an event this big.

admin

talking about WBC - looks like they're starting judges' calibration on June 1. Does anyone know anyone who's going this year?

DoubleRistretto

The fact that it's in Columbia this year doesn't help dR :o

admin

yes, I agree, would actually be interested in Bogota - if I were a little younger & without two dependents, that is... just seems there's usually a pretty hardcore group of Aussies who would go to any WBC destination, but haven't caught on to any vibe about it at all this year. A

hazchem

on 1305936412:

talking about WBC - looks like they're starting judges' calibration on June 1. Does anyone know anyone who's going this year?

yeah I know a few people who are going. bastards.  ;D

admin

who was the wit on Twitter who asked: which of the finalists competed on a Nespresso? oops!! 8)

DoubleRistretto

on 1307316582:

who was the wit on Twitter who asked: which of the finalists competed on a Nespresso? oops!! 8)

the other one that was pretty good was: "there's no 'n' in espresso"! :o

Koffee_Kosmo

on 1307356359:

the other one that was pretty good was: "there's no 'n' in espresso"! :o

Now thats clever As in there is no x in e(X)spresso KK