Yes, UNM I was just about to chime in with those statements. Whilst people would naturally think the killer is the high capital outlay on equipment, it's not the barrier - marketing costs are the killer. Providers of traditional advertising channels (print & media) still believe they have the upper-hand in attracting sales, thus they charge accordingly - big $$. Unless you can generate enough leads per week, or partner with some of the coffee companies for a fee, it's going to be a tough gig. The sad irony is that a lot of people think they can make good coffee at home or in the workplace - reality is another thing altogether and it's like teaching people to cook - many just jump in a have a go, relying on a practice makes perfect theory - regardless of their level of knowledge or abilities.
