I have a little rant to make, and if I upset any business owners with my frank statements, then please note this is not my intention. This is my point of view.
My wife and I went to Broadbeach yesterday, and intended to grab a coffee from a small store in the vicinity. It is one of the few places that actually serves good coffee on the Gold Coast. It is an independent. They were closed, due to it being a public holiday. They also have a habit of closing at 4pm.
My issue is that if you are going to open such a store in a holiday location, then you must be prepared to be open. People expect it. It is a holiday area, with people around all the time, from morning to evening. If you want to trade business hours, then open in a business district. In tourist areas, you pay through the nose for rent, and should be open for as many hours as possible. If not, you have no clue as to what you are doing. I had a retail business for many years in a tourist area, I only closed on Xmas day, and was open long hours. Rent was high, but so was the foot traffic on public holidays, and at night. I adjusted my opening hours to suit.
Business owners need to realize that if you are not open, your potential customers will shop elsewhere. It does not matter how good your product is. By shopping elsewhere, the other store can steal your customer with superior service, even if your product is better. If you have not factored in the true cost of doing business in Australia, then do not open a shop. I can understand not opening in the suburbs, but please....
Broadbeach is very busy, and the rent in this area reflects it. Not opening on public holidays is stupid. So is closing early. The Max Brenner store a few metres away does a roaring business at night. The Starbucks at Broadbeach is in a prime position, but always has customers, because they deliver a product and service that caters to the tourists, and locals. A similar store to my intended destination (with a similar footprint) was also open. It had a long queue, even though Starbucks was a few metres away. This hole in the wall (of sorts) is a franchised store and has the nous to open the necessary hours.
I know business is tough, the hours long etc, but people, please do your research before opening. Another classic example is a store that has just opened near the Hilton hotel at Surfers Paradise. It si called Aztec Chocolate. Opening hours are 8am to 6pm. I think the owners are clueless. Their offering is similar to Max Brenners. Why the hell close at 6pm in one of the busiest retail areas in Australia? You sell a product that appeals to people in the afternoon and evening, your core foot traffic is in the evenings, and you close??
Some people just do not get it.
Those that dream of having a shop selling coffee, and wishing to trade normal hours are in for a shock. Retail is a beast. You must move with the times and adapt.
Aiming for a niche market with limited hours is fine, but does not work if your rent is high. If the wages are an issue on public holidays, then add a surcharge. The unions pushed for penalty rates, so be it. We have better working conditions here, but someone has to pay for it, and yes it is the consumer.
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