I think it's good to have balanced dialogue about PODS in whatever form-factor they are presented (capsule, ESE, proprietary, etc). Forums are highly influential when it comes to people doing research on equipment and various coffee brewing options - whether it's grinders, portable coffee makers or dreaming of a plan for their next upgrade. Unfortunately, and I'm mostly referring to the rubbish I read on other forums, the conversations around PODS are predominantly highly negative and utter nonsense posted by people with little or no first hand experience of the topic they are posting opinions about. It's worth setting the record straight sometimes so that people are informed with accurate information. For us, PODS are not the lucrative goldmine most people suspect - they are hard work....but we genuinely believe the concept has supreme merit in the sub $1K coffee solution segment.