Mooney - I have a sense you might be a tad ruthless there old chap. The kind Professor has actually said quite a bit in this article. Obviously, I am reading it with a bit more "knowledge and inside experience" to the average consumer, but let me stand in support of the kind Dr........he has actually said a lot......you just need to read between the lines. This article reveals many truths - far more than I've seen in such a short article .........anywhere (with the exception of reading Dr Illy's research tome). The research and development undertaken by the good Dr would probably blow our minds knowing the funds and resources those big global groups throw at their R&D.......but of course, we must always remain mindful and respectful of the possible fact that a good portion, if not all (and that includes work undertaken at academic institutions) would have been sponsored by a commercial company - so the devil in the detail will be "owned" by the party who paid for it and for competitive purposes, they would not appreciate someone shooting off at the mouth. I for one am really grateful for Dr Coffee's position on freezing fresh roasted coffee beans.........at times I have felt a lone wolf out on that wilderness for many years trying to hold my view of not freezing.......much to the mocking of many unofficial coffee experts. You see Mooney 'ol chap, knowing the fanatical views of most Italian and European roasters (where do I begin to explain how many resources they invest in extending shelf life - it would make your head spin), the Doctor will have run a so many tests whilst in lab environments and working in R&D in order to qualify and discount what works and what does not and how the life cycle of freshness plays out. Those valuable insights are precisely that........valuable..........extremely valuable. My view is that the Dr was in fact playing good coffee politician........yes I know more, but I'm not going to share it publicly.
