Hi guys, MICE is on in one month; it's a bit lengthy but thought i'd include pretty much all of the PR release, fyi:
"There’s just one month to go until the coffee industry unites to celebrate all things coffee at the Melbourne International Coffee Expo (MICE) from 30 March to 1 April.
Australia’s favourite coffee event will see all five Australian Coffee Championships under the one roof, including the Australian Barista, Brewers Cup, Pura Latte Art, Cup Tasters, and the all-new Coffee Roasting Championship to recognise roasting excellence. Hosted by the Australian Specialty Coffee Association (ASCA) this will see regional barista winners from across the country go head-to-head for the ultimate glory, with the ultimate goal of taking out the national title and representing Australia on the world stage.
This year, the World Barista Championships (WBC) will take place in Seoul from 9 – 21 November 2017. The World Brewers Cup, World Latte Art, and World Cup Tasters Championship will take place from 13 – 15 June 2017 in Budapest, and the World Coffee Roasting Championship will take place in December in Guangzhou, China.
All eyes will be on the competition stage to see who will be crowned the 2017 Australian Barista Champion. Can Hugh Kelly go back-to-back and win the Barista Championship? Will we see another World Latte Art Champion in the making? All will be revealed at MICE. “MICE is the perfect platform for people to open their minds to coffee,” says Hugh Kelly, ONA Coffee Head Trainer and reigning Australian Barista Champion. “The Australian competition is one of, if not the most, competitive national competitions in the world. There are some great ideas and approaches on display here.”
Following his Australian win in 2016 and eighth placing at the WBC in Ireland, Hugh will return for another shot at winning the title. The competing baristas must prepare four espressos, four milk beverages, and four signature drinks for sensory and technical judges to assess over a timed routine of 15 minutes.
Excluding the wildcard entries, Hugh expects his biggest rivals in the Australian Barista Championships to be Jade Jennings of Veneziano Coffee (2016 runner up), fellow ONA Coffee member and returning competitor Angus Mackie, and Matthew Lewin of Axil Coffee Roasters (2016 third place).
ASCA Australian Coffee Championship schedule
Location: Melbourne International Coffee Expo, Melbourne Showgrounds
Thursday 30 March
Australian Barista Championships Open Heats 9am – 4pm (Main stage)
Australian Brewers Cup Open Heats 10.30am – 4pm (Brewers lounge)
Australian Coffee Roasting Championship 9am – 1pm (Roasting zone)
Friday 31 March
Australian Barista Championship Semi-Finals 10am – 2pm (Main stage)
Australian Brewers Cup Open Heats 10.30am – 2.30pm (Brewers lounge)
Australian Coffee Roasting Championship 10.30am – 2.30pm (Roasting zone)
Australian Pura Latte Art Championship Open-heats 2pm – 3.30pm (Main stage)
Australian Cup Tasters Championship Open Heats 3.30pm to 5pm (Main stage)
Announcement of all finalists 5.30pm (Main stage)
Saturday 1 April
Australian Brewers Cup Finals 9.30am – 3pm (Brewers lounge)
Australian Coffee Roasting Championship 10am – 3.30pm (Roasting zone)
Australian Barista Championship Finals 10am – 2pm (Main stage)
Australian Pura Latte Art Championship Finals 10am – 2pm (Main stage)
* Competitions will be run concurrently, one barista competitor, then one latte art competitor.
Cup Tasting Championships Finals 2pm – 2.30pm (Main stage)
Product Innovation Award Announcement 3pm (Main stage)
Barista Big Bash latte art smackdown 3.30pm (Main stage)
All winners announcements at 3pm (Main stage)
About Melbourne International Coffee Expo (MICE2017)
The Melbourne International Coffee Expo (MICE) is the largest dedicated coffee show in the Southern Hemisphere. MICE2017 will welcome around 120 exhibitors, featuring the latest in espresso equipment, coffee brewing devices, exotic and expensive coffee beans, roasting equipment, and more. Almost 10,000 café owners, roasters, baristas, equipment manufacturers, and service providers from more than 35 countries flock to this event annually in what has become the must-attend event for the industry.
For more information visit www.internationalcoffeeexpo.com