Maccas misses the mark with its coffee

Dry_bean

I have to say that Macca's coffee is preferable by far too some of the instant swill I was served in in various country road houses during my recent Vic/NSW trip, one of em charged me $4 for a cup of instant black 😡

RichardM

Dry bean. wrote:

I have to say that Macca's coffee is preferable by far too some of the instant swill I was served in in various country road houses during my recent Vic/NSW trip, one of em charged me $4 for a cup of instant black 😡

While that is shocking, people seem happy to pay $4 for a Lipton (or similar) teabag in some hot water, which to me is about the same, yet other places have Twinings, leaf tea, etc for same price. Same goes for juice. I went to a place for breakfast the other day, and $4.50 for "Berri" Apple juice (not cloudy, just clear, sugary stuff - $3/3L from Coles stuff). For that money I want a glass of at least a premium bottled juice! Mid twenties, and I already sound like a bitter old man...lol.

admin

yes, this was The Australian article on the same topic: http://www.theaustralian.com.au/business/industry-sectors/maccas-issues-mea-cuppa-over-the-state-of-its-coffee/story-e6frg9h6-1226066777656 wonder how genuine the 'mea culpa' is? I see a good marketing story, to be honest... certainly a way to get publicity & [apparently] pass on the marketing message: 'we're serious about coffee'... A

Lacehim

I had a few good coffees from maccs years ago when they first started the McCafe thing, maybe they had better barista working for them at that point in time. They are damn awful now, you can't even drink it and the McCafe sign seems to even been used for a full auto machine that makes an even worse coffee than their barista. I wish them all the best though, you never know they might get it right if they get all the elements together and keep the training up.

DoubleRistretto

does anyone know who roasts their coffee?

beanflying

Not sure but I think Mocopan rings a bell

E61

Hmmmm - at the risk of sounding like a bit of a snob..... :🙂 Is someone who operates a super automatic coffee dispensing machine a Barista? It's not as if the operator of the machine has any real control or impact over the process. I think maybe reviewing their beans and roast might be a good start but if you are going to train "Barista's" and tell your customers a Barista will prepare their coffee then at least give them the right machine to do just that.

DoubleRistretto

exactly [assuming the machine is clean] if it's pre-programmed and all the operator has to do is push a button, then the only other variable is...

shape_shifter

I just can't see anything about this new scheme working, I don't eat maccas, gluten intolerant, but my OH does, I would say out of 10 times they would get something wrong with the order at least seven times, and that includes something as simple as a sundae!!! I'm hoping that at least they do look at their beans and people might get a half decent cup of coffee.

admin

actually, it's interesting that they've also pr spun the 'trade press' with this, re-inforcing my view that it's part of a co-ordinated campaign; see: http://www.franchise.net.au/Article/McDonalds-invests-in-better-coffee-offering/529988.aspx

beanflying

'A new, richer, darker blend' out to match it with charbucks and GJ's for overroasted depth. With spin like that they should run for government. Novel approach McD's, try fresh GOOD QUALITY well roasted beans good manual machines and proper experienced caring staff.

DoubleRistretto

E61 wrote:

H Is someone who operates a super automatic coffee dispensing machine a Barista? It's not as if the operator of the machine has any real control or impact over the process.

isn't this still the key problem... ???

admin

have we established who does their coffee for them?

takeaim

They use Mocopan (Cerebos) who have a roastery here in Melbourne and are upping the training at all McD's accounts with qaulity trainers, strict cleaning procedures and better barista skills. There are many worse places to get a coffee!

Dry_bean

During my recent 2500 km road trip through SA, Vic and NSW one thing was painfully evident, with a couple of exceptions, the coffee available en route was swill. The weather being cold and miserable I took every opportunity for a brew, tried everything, motels, mom and pop road houses, cafe