Great to hear people are using good quality cocoa and making it themselves, some of the cocoas are quite expensive though. Agree cocoa can be very bitter, depends on region, ive tasted some organic cocoa that tastes like dirt, not very nice, but very expensive. My opinion is people dont know what good chocolate tastes like, probably alot like coffee until they have had it, everybody eats cadbury dairy mik so thats what they are used too.