McCafe Launches in Canada

beanflying

http://www.restaurantnews.com/mcdonalds-canada-launches-mccafe-brand/

We Australians should be truly sorry to the Canadians for starting this idea some years ago :-[

Vinitasse

As a Canadian just let me say... "Thanks for nothing!" :-[

Koffee_Kosmo

I have never had a McDonald's coffee But I have at very sporadic intervals gone in for a burger KK

DoubleRistretto

"as part of the campaign, an estimated 95 per cent of Canadian households, or roughly 12 million Canadians, will get a McCaf

Vinitasse

[quote author=Double Ristretto link=topic=2327.msg20503#msg20503 date=1320736646] "as part of the campaign, an estimated 95 per cent of Canadian households, or roughly 12 million Canadians, will get a McCaf

Brett_H

Vinitasse wrote:

To quote Kurtz from Joseph Conrad's "Heart of Darkness" (as well as in "Apocalypse Now")... "The horror, the horror!" :tearhair:

It's the trees, the beans and the environment I feel for. If you were flora or fauna and you knew that your being harvested was going to bbe treated with respect as well as bring fulfillment and sustenance, that'd ease the pain right... But if mother nature was made aware of the crimes of Macdonlds, we'd be a lunar landscape!

hiphipharar

Vinitasse wrote:

To quote Kurtz from Joseph Conrad's "Heart of Darkness" (as well as in "Apocalypse Now")..."The horror, the horror!"

Ha, well there's a tick in the box for "something new learned today". I've just finished reading "Heart of Darkness" and wasn't aware that Apocalypse Now was inspired by it. The association is so clear now. Anyway, back on topic, McCafe is like a bad movie. If you don't like it, don't drink/watch it. I'm sure there are people who appreciate McCrape as being better than what they usually make for themselves. It seems that McDonalds is working on improving its products and all the best to them. I would say better late than never but, as far as this black duck is concerned, McDs remains one of the last places I would step into for a feed let alone a coffee.

FreshCoffee2

Actually, they will raise awareness of coffee, and the whole coffee industry will benefit through growth through the raised awareness. People that appreciate coffee may well try the McD, and will go back to their "regular". In the meantime the McD business will benefit by growing the size of their "per client spend". So no harm done really, thousands more will try, and eventually move on to better coffee elsewhere..... Rgdz, Attilio very first Crema site sponsor

beanflying

Interesting side note is that in Canada Espresso is somewhere around 15-20% of the market the rest being brewed coffee ??? Read the bottom of this for some interesting tasting notes :stir http://www.theglobeandmail.com/life/food-and-wine/trends/trends-features/java-battles-fast-food-coffee-takes-on-tim-hortons-starbucks/article2229792/