I think the GEE was a bit of a different story tho. They were trying to position it at premium level (almost like the BDB) with all the bells and whistles. And it was priced that way too. The problem is that it looks cheap and cheesy. By contrast, this machine WILL be cheap (and possibly cheesy!) and they make no bones about it. Of course, the proof will be in the cup. It'd be interesting if they released it as a kit.