Anger Management wrote:
As you say Ol Grumpy; don't try and sell a product; find a product that EVERY ONE WANTS and provide a quality one.
Yes, but there's a difference between 'hobby work' and 'work for profit' too eh? Although, i surely agree there's little point makin stuff no one wants... The key to selling boutique stuff is to 'sell the story', *not* the product. For example some years ago, in Melbourne, a very successful boutique furniture maker used to sell his dining tables with the headline... "This Table will last 100 years.... Underwater" And he told a very compelling story of the incredible history of the timber and how every notch and nick had its own story to tell..... It was just a table like any other table- even made from second hand timber.... And nicely over priced too... But he always sold out because people bought 'the story' Stories are *the* most powerful yet under rated selling tool... There ya go AM, there's another 1liner for you.... Me, I get the most satisfaction from long curly shavings peeling off my custom Gidgee smoothing plane... But that's not what I do for a living..... Just for fun.... OG
