Reiss, On a slightly more serious note, I'm really fascinated by the 'bringing to market' process you are undertaking... Clearly you have polarised opinions and stirred the waters. It's a fundamental recommendation in Marketing to make a big splash in a small puddle rather than a small splash in a big puddle... And I believe you've gone some way in achieving that goal. I'm not convinced though that you've taken the easiest path or let's say 'followed a path of proven success'... I'm a fan and student of Jeff Walker and I even have a full copy of PLF (Product Launch Formula 3.0) right here in Good Reader on my iPad. Anyone whose ever heard of Dan Kennedy, Frank Kern, Ryann Deiss, blah, blah... Well in the Internet Marketing world these guys all use PLF or derivatives of it and make mega millions doing it... Mind you, don't take this as criticism, it's not, just an observation from the sidelines. Clearly, there are many, many elements of your own product launch that are hitting the right buttons... Like I said, your involvement here provides a unique and fascinating insight that's rarely available and greatly appreciated. Keep up the good work and I wish you all the best. I for one really like your business model and stated intentions. I wish you every success. OG