yep, too commercialised. don't get me wrong, it's always been partly a forum for producers and manufacturers to get in touch with the market, but everyone having to use dairy farmers new frankenmilk "crema" is bullshit. There are heaps of coffee producers there, why not milk producer?, surely consumers and cafe's would like to see and compare others? i, for one believe that 'crema' is milk for 'baristas' who can't steam milk. it has a sweet thick palate that covers alot of the more subtle flavours of the espresso. sure, it counters the problem of the couple of months a year when dairy farmers milk is thin and crap- but that's the problem in itself. change brands of milk, i use riverina fresh and it is perfectly consistent year-round. i've left the point here, i know