Yes, I agree with you C-man. OTH, I can also recall Jeff mentioning that in some split testing he has done with the same bean between two 'high- end' cafe's, how each has a quite different flavour profile, in the cup. One thing is for sure, though. You can't make silk purses from sows ears. Starting with quality beans is definitely a good start.... I don't think there's any doubt either that the Barista can make or break the deal! Finding a Barista who is passionate about good coffee is the o'l needle in a haystack quest... But occasionally, indeed rarely when all these ducks line up, well then you're on the money. It's just so much easier to line your own ducks up, at home.