I was watching teev the other day and saw an ad for Hardly Normal and their range of sofe suites, etc. They had one suite called 'Expresso'. Now either:
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There actually is a term 'Expresso' which is in no way related to our beloved espresso;
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Their powder-sniffing marketing execs thought they would try to capitalise on the gast growth of espresso yet completely 'effed up' (thanks Gonzo - I like that one ;D).
The point is, this kind of behaviour is perpetuating the consumerist nature of coffee at the expense of the 'beverage appreciation' side of it (I couldn't think of a better phrase).
This in turn will emphasise the 'brand' aspect of it which has been discussed at length in these forums.
That's my 20c for the day (soap box is now free)
Patrick
