What about this......we see it every couple of weeks on our Contact Us page..... Hi, have you got a coffee that tastes like the Maccas coffee ? I don’t know why, but I like that type of coffee and I want to make it at home. Or this...... Tradie turns up at our roastery in the morning half asleep with a Maccas takeaway in hand.........I then say.....”would you like a nice fresh cup ?”.......tradie responds with, “sure mate, white with 4x sugars”.......I go......”what.......4x sugars.......sorry we don’t have any sugar here”.......tradie goes “ok, no worries, no thanks. After talking to the tradie further, seems he goes there every morning, told me that most mornings it’s really busy there waiting for a coffee........shite, he even goes there on weekends and gets that same monster with 4x sugars and loves it......won’t drink anything else.......hates the coffees from pretentious cafes, etc. Moccopan (part of the giant Suntory beverage group) roasts all the Maccas coffee for Australia and New Zealand on a new 600kg Brambati in Coburg......previously it was all roasted on a 300kg Brambati. The 600 is a brand new monster plant with full robotics and automation and massive external green bean silos that have special insulation. The largest plant in the Southern Hemisphere. Also does some coffee for Coles private label. At 65 tons of coffee every week ( scaling to 150 tons a week) t’s clearly the largest cafe chain in Australia.......you can imagine the cost optimisation being done on that volume. In news the other day, Hungry Jacks has finally admitted they had been sitting on their hands for 20 years allowing Maccas to run amok with McCafe........and now they are late to the party in trying to build a cafe style coffee offering......
