Well, why doesn't the hacker just come out and speak his mind - as long as we can respectfully listen to him. But in the end, someone's like for something is none of our business, just like our dislike for lavazza is a personal thing, based on our experience. (that is, until they start hacking websites, trying to force us to be nice to something we don't like.) My mum likes the way that stale bread (not moldy, just not fresh) tastes when it's toasted, who am I to complain? To the hacker: sorry if you've been offended. Most people here like fresh coffee, because we've all drunk supermarket coffee at some stage, we probably all started there. But most of us have had the opportunity to try something fresh, roasted locally, and we were blown away by the sweetness, complexity, the flavour. To us and our taste buds, it was superior to any coffee we'd ever had before. It's like when I ate at a really fancy restaurant for the first time. I used to think macca's served awesome food, and some of it is pretty tasty (there's nothing like a double quarter pounder, IMHO ... dripping with fat ... mmmmmm). But the way a highly skilled chef prepares your meal, the way a sommelier selects the perfect wine to partner with your food ... it makes you reailse that macca's is what it is, which is not a fancy restaurant. Maybe you like Lavazza, and you don't like to hear it being bashed. You don't have to visit this site, you could find a forum that likes Lavazza, or start your own (you're obviously talented at this computer stuff). Then again, if you work for Lavazza, then you're only making our dislike for your company stronger.