The only reason I can think of for the abuse of Italian sounding names for everything to do with coffee is for marketing purposes. Analogously, why would someone like Toyota (to pick on them) call their Japanese car something like a 'Grande' (Euro sounding). The names have been changed to protect the guilty, but you know what I mean. If it sounds Euro, then it must be 'supremo' and luxurious. You see, the unsespecting punter, as FC has posted many times before, will be drawn to perception rather than reality. Now, whilst this is true and perhaps critical, it is prevalent in every single fact of life for the vast majority of people (now of course I have plucked these statistics from my :-X, but you know what I mean). I think, separately, what is as or more important as naming the great coffee shops is naming names and identifying those who torture the poor bean. For example, I was taken to a cafe (sic) in Sky Garden arcade in Sydney. We ordered to cappuccinos. mazzer-mini style doser grinder, which appeared to have not been used for some while. One barely tamped/barely full basket, no excess coffee wiped off....TWO CUPS WITH A LONG SHOT EACH. Reheated milk, etc. Surely, this is a capital offence. Because I was with someone else who was paying, I didn't say anything, but I couldn't believe my eyes.....so, if it looks like a cappuccino, smells like one, has a resembling taste of one, does it make it one? Any other similar stories? Patrick
