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Author Topic: Bean Scene's Roasting Directory  (Read 1657 times)

Kevohere

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Bean Scene's Roasting Directory
« on: 14/10/2015, 06:32 PM »
Thought it a bit odd seeing Krispy Kreme listed as coffee roasters in Bean Scene magazine's Roasting directory.  ???
Their website doesn't indicate they roast their own.


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Bean Scene's Roasting Directory
« Reply #1 on: 14/10/2015, 06:43 PM »
Yeah I'm not too sure of the value in the "document"... What is the purpose of a roaster directory, if not primarily to pull income to the publisher?

I have no idea as to your question, but note there are enough franchise / group owners now buying roasteries/roasting plant to supply themselves. If that makes them a professional roaster with all that that entails then so be it, but for sure dont expect actual pro roasters to agree  ;)

There is madness in that there marketplace, and that's about all I have the time or inclination to say at the moment.

The other way of looking at this is as follows:
On face value, if krispy creme actually roasts the coffee it uses, then it may be a "roaster" in terms of qualifying to be in a
"roaster directory".

The question to ask however is....is the roaster directory a directory of any tom, dick and harry operating a roasting plant even if only for themselves with no outside sales (ie private roaster operators), or is it a directory of actual professional roasteries that have the full range of products and services to supply a varied client base? ie operating a professional working roasting business, rather than a food or other business that just happens to operate a closed shop roasting plant to supply itself.

That my dear watson, is the question  ;)

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Kevohere

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Bean Scene's Roasting Directory
« Reply #2 on: 14/10/2015, 07:04 PM »
There is madness in that there marketplace, and that's about all I have the time or inclination to say at the moment.
Totally agree with you there!

The other way of looking at this is as follows:
On face value, if krispy creme actually roasts the coffee it uses, then it must be a "roaster" as in qualifying to be in a
"roaster directory".
Their website states: "We use the finest beans, sourced from Australia’s leading coffee bean roaster",so why list themselves in a roast directory?
Or do they 'roast' those fat/sugar laden donuts?  :rofl:


Therein then lies the usefulness (or not) of such a directory.
Exactermondo  :head:.
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Brett H

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Bean Scene's Roasting Directory
« Reply #3 on: 14/10/2015, 09:29 PM »
i don't subscribe any more for reasons I didn't remember until reading this thread.  Shame really and I thoroughly sympathise with the professionals in the room!! Just because an investor owns a Stradivarius doesn't make them a musician! 
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