My 'tamping queen' is Hazel de los Reyes, and I've been fortunate enough to have a fair bit of machine time with her over the last 5 years or so. Not enough to be anywhere near her level, but enough to know they do a few things considered 'wrong' by some. Having said that, the biggest compliment I've had in my coffee-drinking life (at least, regarding coffee) is either when Hazel asked me to hop on the machine @ Coffee Alchemy or when she told me I had good technique. So I learnt: [list]
Collapse in the middle only if it suits the coffee you're using
Hazel doesn't mind a small 'polishing tamp' - not a spin but a gentle twist of the tamper through about 20-30