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Isn't permeate a byproduct of the cheese making process -kinda like a green snot type substance?
depends. whey permeate is a byproduct of the cheese making process. milk permeate is a byproduct of the milk making process. in a post aimed at Demystifying the whole issue, a process technician posted a good summary elsewhere. to summarize his summary from memory: extract whole milk from your production unit (cow, goat, human, rat etc). spin the raw milk around (2500 rpm iirc). take the heavy portion and call it cream. take the lighter portion and call it skim milk. take some of the skim and force through a filter under pressure, call the stuff that comes through the filter permeate and the stuff that doesn't is retentate. mix the permeate and retentate with the skim as required to get standardised fat and protein content. issues? it is all milk, but usually from a genetically engineered non human species. it is then pasteurised and homogenized which causes greater chemical changes than separation/combination.
All BS, just a very very smart way for the milk companies to separate them selves from supermarket milks, dairy farmers are currently spending alot of money to promote it through the food industry
Indeed we shouldn't forget that the dairy industry is a very large agribusiness. While there are undoubtedly some 'aussie battlers doing it tough within this industry, it is not just a mom and pop family business (to use an American term). Milk is a manufactured product, and has been for quite some time. Large manufacturers of any product use a lot of resources to position their product and maintain/increase market share. in a few months it will be something new, but the 'permeate war' has undoubtedly been a successful marketing effort.
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