It would be highly inaccurate to assume a "House Blend" coffee is just ordinary. Coffee company house blends, in general, cannot be considered in the same way a licensed liquor outlet (restaurant, cafe, pub, hotel, etc.) serves a "house wine" - cheap, crappy no-label cleanskin, largely forgettable, etc. There is a distinct difference and I wish coffee companies would use some care when using the label "house" as it attracts a typical low-rent" stigma. Most coffee company House Blends are actually some of the best coffee they can put forward at the time. You live and die by your reputation. With coffee - don't assume anything !