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what is a fair price for liquid gold?
I work in a relatively upmarket cafe in an affluent Melbourne Suburb. We use a premium bean ($30 a kg) and high quality milk. I was recently attacked by a customer who thought paying $3 for a flat white was both "obscene and disgusting". I realise that the mark up on coffee is higher than most forms of food and beverage but am convinced that $3 is not excessive. My questions are:
- What factors should be taken into consideration when pricing a cup of coffee?
- How much should the price of the bean effect the sale price of a cup?
- Can having a top barista or well trained espresso coffee maker behind the machine add considerable worth to a cup?
- should the price of "take away" and "have in" vary considerably? If so then by how much
- Is it common practise to charge less for a short black and how much less?
I am very interested to hear how the price of coffee has evolved and what factors have lead to the average cup being around the $3 mark give or take a little at both ends.
What is the cheapest and most expensive price one has paid for a standard cup in the last 12 months?
" If it is offensive to your pallet, send it back! If funds are not returned, then never come back!"
bonya
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