Is Brazilliano used in Italy??

mimmo124

Hey all,

I was wondering if Braziliano is brand of coffee that has come from Italy or if it has been developed in Australia? I know European Foods in Western Australia roasts the coffee and packages it.

Also is Vittoria coffee from Italy or is it Australian and from Victoria hence the name?

Thanks

Mimmo

Gonzo

If it is roasted by a company in WA, then I guess it isn't "yet another" brand of roasted coffee imported from Italy. As a case in point to cure a very common misconception...no "coffee" comes from Italy. Italy buys its green coffee from the growing countries (like everyone else), roasts it, and then exports the ROASTED branded product....Italy DOES NOT GROW coffee. The other brand you mention is roasted in Sydney. I dont believe the name has anything to do with the Australian State of ViCtoria.   There is (or was) an Italian engineering company specialising in the manufacture of equipment for use by the roasting industry, eg roasting machines, coffee bean silos, "industrial" (as used by the roasting industry) coffee grinders etc, called the "Officine Vittoria" (which translates basically to "The Vittoria Engineering Works".   So, I guess the origin of the brand name you mentioned is that it is an Italian name that has or had some connection to equipment used in the industry. So...for the up and coming young entreupeneurs looking for yet another Italian name to try and give themselves coffee credibility in this market, what's next... giuseppini coffee, giovaninni coffee, san carlo coffee, romano coffee, firenze coffee, rosalia coffee, san pietro coffee, milanese coffee and so on and so forth........ Do you think we should start a new coffee company called...Smith's Coffee, or perhaps...Brand X Coffee...or even better, what about something a bit more local like...Jabiru Coffee...Wait a minute, what about "Salami Brothers Coffee"...Reckon they'll sell? ? Gonzo.

Unknown

Hey Gonz Have you heard of an outfit called Schibello sound like an Italian company??  Can you give any info???

john

Gonzo I think that you are a being a bit hard on the old "V".

Gonzo

Lee, another roaster from Sydney. John, ok, a misunderstanding from the way I wrote the post. My flippant comments on the use of Italian sounding names by those NOW seeking instant credibility, was naught to do with my earlier explanation of the possible origin of the V coffee company name. Got carried away and flowed from one thing to another without making enough distinction between them. Gonzo Salami Brothers Coffee Company.

Gonzo

John,     deviated off topic but...having had a little time to ponder...not wishing to get pickie but you could have stopped right there after your second sentence.       The rest of your post is simply a free advertisement for them, and with that I will not agree (no offence to them, or you, I just dont agree with free advertising for anyone in the public domain). In any case the "old" company you mention is no more, new management, new philosophies, new marketing techniques etc.       Generally, I see two main industry sectors they're involved in   a) supermarket;   b) catering trade.     Generally, all *visual* marketing is directed to get retail consumers to buy the brand in the supermarket (while the catering trade naively think its to help them get more consumers in their door). In so far as some coffee companies *actual* marketing to the catering  trade, I sometimes call some of these companies "restaurant marketers". That is, where they BUY the restaurant trade, and you know what I mean by that.     Buying custom works for some, but I wouldn't call that "good" marketing practice....some large coffee companies have thus taught some other emerging coffee companies a lot of real dirty tricks to continue on with....and as some have noted in this site before, this kind of marketing continues to turn many catering trade customers into very difficult, demanding, clients, upsetting the market. Is this something the rest of the trade should be thanking those kind of companies for?   Gonzo   rather be fishin'.