Gloria Jeans to make over the brand

beanflying

http://www.retailbiz.com.au////article/Gloria-Jeans-to-make-over-brand/TTFUZNSEKL.html

New staff positions, food store look, new signiture drinks (more ways to cover up the coffee) etc and what bit aren't they making over that needs most attention well the coffee of course ::)

blanyon

More smoke and mirrors, sounds like they are going to put their prices up. Brett

RichardM

on 1309761962:

"signature drinks menu " Get you Hot Flavoured Milk Here  ;D AND as a Bonus Get you Special " Diabetes in a CUP" at half price every morning before 9:30am.

I'm sure they would have a "SUGAR FREE DRINK" (aka heart attack in a cup) and a "FAT FREE DRINK" (aka diabetes in a cup). I'm sure they don't discriminate with their death inducing diseases.

mycuppa

The competition (be it chains or independents) have overtaken most of the GJ's in the unprotected locations (they still have some great shopping centre spots that do big trade without any decent alternative nearby) and many of their stores are now looking tired and dated having gone through their boom time around 3-6 years ago. Some shopping centre leases force tenants to renovate and refurbish at certain intervals. This article is perhaps their attempt to capture some mindshare given all the airplay McDonalds has received (good and bad) and let's not forget it's peak season right now, so the spin doctors have been told to get the message out while it's relevant - timing is everything with marketing. A paradox of terminolgy - a franchised chain believing they can be called specialty coffee ?

WotB

Maybe the plan on changing their name to Specialty Coffee?

beanflying

Fortunately 'Speciality Coffee' is contained within several existing Trademark names so short of trying on the laughable 'Gloria Jeans Speciality Coffee' they would most likely fail. I suspect this is as Mycuppa puts it partly counter spin against MuckD's.