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Int'l coffee trends

Reuters reports on the internet that a Dublin based research company has reported the following trends in the hot drinks mkt:

Global hot drinks volume growth will slow on the back of the global economic
downturn. Core markets of Japan, Germany, US, UK and France all seriously
impacted by declines in consumer spending. The developed markets such as US, UK
and Germany, hardest hit during the recession, are forecast to be the most
affected as the economy worsens. However, consumer ability to downtrade is
mitigating volume declines.
* Make up of the market in terms of traditional nature, health and wellness
penetration, consumers' propensity to gravitate to cheaper alternatives will
determine the length and depth of the slowdown.
* On-trade channel will witness strong declines as cash-strapped consumers shun
coffee shops and caf
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