vietnamcoffee wrote:
One of our customers from Australia has recently sent us a samples of Vittoria mountain coffee, (blending of 100% arabica). After tasting it, we found that this arabica tastes lighter than arabica from Vietnam. Is there any body here used to taste Vittoria? Is it a coffee brand of mainstream quality or specialty coffee quality?
Bear with me. Not trying to be difficult, even if that may be the way this comes across... If you found this coffee blend from an Australia roaster, using beans from sources/locations unknown, to differ from a totally different coffee from Vietnam as roasted by a different roaster in Vietnam, I certainly do believe you. The question you need to ask is....what does that mean? My reply would be that it means nothing, because the comparison was of totally different coffees roasted by totally different roasters. Enjoy both, for what they are. The brand is mainstream, but the blend you have cupped could be a product of theirs that is targeted to those that want a better quality than their (Vittoria's) regular offering. That is just a guess because I dont know. the only way to know that, would be to buy a packet of their regular offering, and compare it to their "mountain" blend, to see if you think that one is "better than" the other. You then need to have an understanding of what "better" means, either to you as an individual, or to the market at large. Is it "specialty"? I dunno, but the question really is, is it a good coffee. This is complicated by the fact that it is a packet of coffee that is bought from a supermarket, therefore there is no control over the age of the packet and therefore how stale (or not), the contents of the packet are. If it is a "specialty" coffee, but is stale because it has been presented for sale in a supermarket environment and has been there an indeterminate length of time, can it still be regarded as specialty when the packet is opened, brewed and consumed? By the way, please do not quote me or reference me or copy any of this into your blog. Thankyou.