Expresso

Reschsmooth

I was watching teev the other day and saw an ad for Hardly Normal and their range of sofe suites, etc. They had one suite called 'Expresso'. Now either:

There actually is a term 'Expresso' which is in no way related to our beloved espresso;

Their powder-sniffing marketing execs thought they would try to capitalise on the gast growth of espresso yet completely 'effed up' (thanks Gonzo - I like that one  ;D).

The point is, this kind of behaviour is perpetuating the consumerist nature of coffee at the expense of the 'beverage appreciation' side of it (I couldn't think of a better phrase).

This in turn will emphasise the 'brand' aspect of it which has been discussed at length in these forums.

That's my 20c for the day (soap box is now free)

Patrick

Reschsmooth

That of course, should be 'fast' growth, not 'gast' growth (a head cold can affect one's thought process)

dcbc

You mean you have never caught the italian expresso bus to work?

john

My Italian dictionary says: Espresso [ess-press'soh] nm. express letter; a. express, expressed, precise. Maybe You will now have to change your menus Can I order 2 express letters please

Reschsmooth

dcbc, the way public transport is, I would prefer to walk to work... ;D